Technology giants Apple and Google have been adjudged the best brands in the world for the third consecutive year as technology companies dominated Interband's 16th annual best global brands report.
"For the third year in a row, Apple (ranked first) and Google (ranked second) claim the top positions. Valued at $170.276 billion, Apple increased its brand value by 43%," Interbrand said.
"Google, valued at $120.314 billion, increased its brand value by 12%," the brand consultancy firm said in a release.
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